Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. Social Media Ads Study #1224 Question Title * 1. Contact Information First Name Last Name Address City/Town State/Province ZIP/Postal Code Email Address Phone Number OK Question Title * 2. Gender: Male Female Non-binary Transgender Genderfluid or gender questioning Other (please specify) OK Question Title * 3. Age: OK Question Title * 4. Can you tell me if you work or have worked in any of the following industires? Journalism Public Relations Advertising Branding & Marketing Market Research Online/Technology Government policy None of the above Other (please specify) OK Question Title * 5. What is your ethnicity? Caucasian African American Asian Hispanic Other (please specify) OK Question Title * 6. Have you participated in a market research study in the last 3 months? Yes No OK Question Title * 7. Are you currently participating or scheduled to participate in any other market research projects with us, or with any other company? Yes No OK Question Title * 8. Which of the following best describes where you live? Urban Suburban Rural OK Question Title * 9. Which of the following best represents your annual household income before taxes? Under $45,000 $45-$59,999 $60-$89,999 $90-$149,999 $150-$249,999 $250,000 or more OK Question Title * 10. Which of the following social media apps or websites do you currently use? Please select all that apply Facebook Instagram Twitch Twitter Pintrest Reddit Snapchat WhatApp Facebook Messenger None of the above OK Question Title * 11. How often do you use these social media plaforms? Multiple times per day Daily Several times a week Once a week Several times a month Once a month Once every 3 months Less than once every 3 months Facebook Facebook Multiple times per day Facebook Daily Facebook Several times a week Facebook Once a week Facebook Several times a month Facebook Once a month Facebook Once every 3 months Facebook Less than once every 3 months Instagram Instagram Multiple times per day Instagram Daily Instagram Several times a week Instagram Once a week Instagram Several times a month Instagram Once a month Instagram Once every 3 months Instagram Less than once every 3 months Twitch Twitch Multiple times per day Twitch Daily Twitch Several times a week Twitch Once a week Twitch Several times a month Twitch Once a month Twitch Once every 3 months Twitch Less than once every 3 months Twitter Twitter Multiple times per day Twitter Daily Twitter Several times a week Twitter Once a week Twitter Several times a month Twitter Once a month Twitter Once every 3 months Twitter Less than once every 3 months Pinterest Pinterest Multiple times per day Pinterest Daily Pinterest Several times a week Pinterest Once a week Pinterest Several times a month Pinterest Once a month Pinterest Once every 3 months Pinterest Less than once every 3 months Reddit Reddit Multiple times per day Reddit Daily Reddit Several times a week Reddit Once a week Reddit Several times a month Reddit Once a month Reddit Once every 3 months Reddit Less than once every 3 months Snapchat Snapchat Multiple times per day Snapchat Daily Snapchat Several times a week Snapchat Once a week Snapchat Several times a month Snapchat Once a month Snapchat Once every 3 months Snapchat Less than once every 3 months WhatsApp WhatsApp Multiple times per day WhatsApp Daily WhatsApp Several times a week WhatsApp Once a week WhatsApp Several times a month WhatsApp Once a month WhatsApp Once every 3 months WhatsApp Less than once every 3 months Facebook Messenger Facebook Messenger Multiple times per day Facebook Messenger Daily Facebook Messenger Several times a week Facebook Messenger Once a week Facebook Messenger Several times a month Facebook Messenger Once a month Facebook Messenger Once every 3 months Facebook Messenger Less than once every 3 months OK Question Title * 12. In the past 3 months have you done any of the following things on Instagram? Please select all that apply Clicked on an advert you have seen on your Instagram feed Messaged a company on Instagram after seeing their advert on the platform Click through to a company's Instagram page after seeing their advert on the platform Followed or liked a company's Instagram page after seeing their advert on the platform Viewed a company's story after seeing their advert on Instagram Researched a company online after seeing their advert on Instagram None of the above OK Question Title * 13. When it comes to shopping online, which of the following statements best reflects your attitude to purchasing from small businesses who you may not have heard of before. I prefer shopping with smaller businesses I didn't recognize before The size/recognition of the company has little or no impact on whether I shop with them I am open to shopping with smaller businesses but typically do more research before buying from them I am much more careful shopping from smaller less recognizable companies I would only ever shop from large, well known companies and not small businesses OK Question Title * 14. Which of the following types of goods/services have you booked, ordered or purchased online within the past 6 months? Health/beauty products Fashion/clothing items Books/games Electronic goods/tech items Homeware goods/soft furnishings Fitness services e.g. gym membership, fitness classes Real estate services e.g. the viewing of a property to buy or rent Restaurant services e.g. takeaway food None of the above OK Question Title * 15. Which of the following specific products/services have you booked ordered or purchased online (via a website or app) within the past 6 months? Please select all that apply Makeup/cosmetics Skincare products Perfume/body spray Hair products e.g. shampoo/hair gel Shoes Clothing Fashion accessories e.g. sunglasses/hats Swimwear Takeaway food Restaurant reservations None of the above OK Question Title * 16. If you saw the following things advertised on Instagram today, to what extent would you be open to clicking on the ad and finding out more information or purchasing the good/service? Definitely would Probably would Possibly would Definitely wouldn't Makeup/cosmetics Makeup/cosmetics Definitely would Makeup/cosmetics Probably would Makeup/cosmetics Possibly would Makeup/cosmetics Definitely wouldn't Skincare products Skincare products Definitely would Skincare products Probably would Skincare products Possibly would Skincare products Definitely wouldn't Perfume/body spray Perfume/body spray Definitely would Perfume/body spray Probably would Perfume/body spray Possibly would Perfume/body spray Definitely wouldn't Hair products e.g. shampoo/hair gel Hair products e.g. shampoo/hair gel Definitely would Hair products e.g. shampoo/hair gel Probably would Hair products e.g. shampoo/hair gel Possibly would Hair products e.g. shampoo/hair gel Definitely wouldn't Shoes Shoes Definitely would Shoes Probably would Shoes Possibly would Shoes Definitely wouldn't Clothing Clothing Definitely would Clothing Probably would Clothing Possibly would Clothing Definitely wouldn't Fashion accessories e.g. sunglasses/hats Fashion accessories e.g. sunglasses/hats Definitely would Fashion accessories e.g. sunglasses/hats Probably would Fashion accessories e.g. sunglasses/hats Possibly would Fashion accessories e.g. sunglasses/hats Definitely wouldn't Swimwear Swimwear Definitely would Swimwear Probably would Swimwear Possibly would Swimwear Definitely wouldn't Takeaway food Takeaway food Definitely would Takeaway food Probably would Takeaway food Possibly would Takeaway food Definitely wouldn't Restaurant reservations Restaurant reservations Definitely would Restaurant reservations Probably would Restaurant reservations Possibly would Restaurant reservations Definitely wouldn't OK Question Title * 17. How did you hear about this study? OK Thank you for completing this survey, if it appears you pre-qualify a recruiter will give you a call. OK DONE
